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Corporate Sponsorship: from Cultivation to Partnerships
Basic Corporate Research Principles
- Research is ongoing and cumulative
- Corporate research is detective work
- Accuracy is essential
- Avoid analysis paralysis
"He who deliberates fully before taking a step will spend his entire life standing on one leg.”
Chinese Proverb
Doing Corporate Research
- What information do you want?
- Contact Name/Address/Phones/Email
- - Decision maker(s)
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- - CEO
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- - Human Resources
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- - Marketing/Public Relations
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- - Charitable contributions
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- Areas of Interest
- Application/Method of approach
- Restrictions
- Deadlines
- - Budget year - June/July or Calendar
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- Officers/Board of Directors List
- Financial summary
- - Annual report
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- - Recent giving
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- - Sales/Revenue
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- Contribution summary
- - Typical recipient
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- - Type of support given
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- - Gift range
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